Kellogg's X Love Island

Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.

Campaign details

Advertiser: Kellogg's Brand: Kellogg's Agency: ZEAL Creative Country: United Kingdom

Background

As we entered 2018, the breakfast cereal category was in decline by 2%. Own label was an ongoing threat, and the supermarkets sold nearly 14 mi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands