Campaign details
Brand: Kellogg's South AfricaBrand owner: Kellogg'sLead agency: TILT Culture (Pty) Ltd, Foodies of South AfricaContributing agency: Leo BurnettCountry: South AfricaIndustries: Breakfast cerealsMedia channels: Competitions & contests, Content marketing, Online video, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
When people think of granola, they think breakfast food – but who said granola has to be confined within the breakfast occasion?
While other granola brands were promoting as a healthy and nutritious breakfast food, Kellogg's pivoted and took...