Kellogg's, a multinational food company, wanted to increase sales of its 'Frosted Flakes' cereals in the United States by breathing new life into its Tony the Tiger mascot.
Campaign details
Brand: Kellogg'sBrand owner: The Kellogg CompanyEntrant company: Starcom, ChicagoIdea creation: Starcom, Chicago / Leo Burnett Chicago, ChicagoPR: Weber Shandwick, ChicagoMarket: USASector: Breakfast cerealsMedia channels:Online video, Public...
