Kellogg's: L'Eggometer

Frozen waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that measured parents' stress at breakfast time and provide them with ways to combat it.

Campaign details

Brand: Kellogg'sBrand owner: The Kellogg CompanyEntrant company: Leo Burnett - USAIdea creation: Leo Burnett ChicagoMarket: North AmericaSector: FoodMedia channels:Word of mouth, influencers, KOLs, Online display, Online video, Product sampling,...

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