Campaign details
Brand: Kellogg'sBrand owner: The Kellogg CompanyEntrant company: Leo Burnett - USAIdea creation: Leo Burnett ChicagoMarket: North AmericaSector: FoodMedia channels: Word of mouth, influencers, KOLs, Online display, Online video, Product sampling, Television & Connected TV, Content marketing Budget: 10 - 20 million
Executive summary
COVID-19 brought new buyers to the category and our brand, taking Eggo’s penetration to a record high. Our 2021 challenge was to make sure we were keeping those newly acquired families.
With morning chaos reaching new heights on lockdown, data showed...