Kellogg’s: L’Eggo with Eggo

Frozen breakfast food brand Eggo created the L’Eggo With Eggo campaign to maintain record-high household penetration achieved during the COVID-19 pandemic, increasing positive sentiment by 175%.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Before work even begins, parents complete 43 tasks getting their kids ready in the morning. Waking them up, making sure pants are on and teeth are brushed, walking out the door in time to avoid another tardy... All these tasks are hard to accomplish without a fight; but breakfast has always been the ultimate morning battle.

When COVID took families' morning chaos to new heights, things got even worse. Social listening and Google Search data showed that parents were in desperate need of help.

Turns out Eggo...

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