Campaign details
Brand: Kellogg's Frosties/Frosted Flakes Brand owner: The Kellogg Company Entrant company: Leo BurnettIdea creation: Starcom Chicago Market: United States Sector: Breakfast cereals Media channels: Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
After trolls chased him off the internet six years ago, Tony the Tiger needed to come back online. Two out of three teens didn’t know Tony, but they did know Twitch. So, Tony made a Twitch channel, and his debut was the most watched branded stream in...