Kellogg's Froot Loops: Froot Loops World On Roblox

Kellogg's, a cereal brand, turned to the Metaverse with its gamified campaign to promote its Froot Loops cereal to Generation Alpha.

Campaign details

Brand: Kellogg's Froot Loops Brand owner: The Kellogg Company Entrant company: Leo BurnettIdea creation: Leo Burnett Chicago Market: United States Sector: Breakfast cereals Media channels: Online display

Executive summary

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