Kellogg's (France) - Special K and ROC

This short paper argues that the Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution – “interior” slimming with the 15 day Special K Slimming Challenge and “exterior” slimming with a Roc two month care solution.
  

Kellogg's (France) – Special K and ROC

Campaign Title Special K and RocBrand Kellogg' FranceCategory B2 Innovation, A6 FMCG FoodMedal SilverAgency K Agency

SUMMARY

The Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative...