Kellogg's Company: Have you ever put butter on pop-tarts?

Breakfast confection Pop Tarts partnered with Banner Butter in the United States to earn media and buzz by stirring debate about whether to butter Pop Tarts.


Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus pop cultural appearances from a signature song...

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