Kellogg's Coco Pops: Kids get the vote

Annette Mathers

Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products.

Child media use
Marketing to children
Breakfast cereals
United Kingdom

Agency: Leo Burnett

Authors: Annette Mathers

Kellog's Coco Pops

Kids Get the Vote

SUMMARY

This case study shows how a new advertising strategy, revolutionary rather than evolutionary, was responsible for the dramatic recovery in the fortunes of...

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