Kellogg's Coco Pops: Kids get the vote

Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products.
Agency: Leo BurnettAuthors: Annette Mathers

Kellog's Coco Pops

Kids Get the Vote

 

SUMMARY

This case study shows how a new advertising strategy, revolutionary rather than evolutionary, was responsible for the dramatic recovery in the fortunes of...