Agency: Leo Burnett | Authors: Annette Mathers |
Kellog's Coco Pops
Kids Get the Vote
SUMMARY
This case study shows how a new advertising strategy, revolutionary rather than evolutionary, was responsible for the dramatic recovery in the fortunes of...
Agency: Leo Burnett | Authors: Annette Mathers |
This case study shows how a new advertising strategy, revolutionary rather than evolutionary, was responsible for the dramatic recovery in the fortunes of...