Kelloggs – Special K

Campaign in 1998-1999 by J Walter Thompson for Kelloggs Special K. Market background described: brand was in decline, with old franchise.
Agency: J Walter ThompsonAuthor: Jason Chebib

Special K: How Exploiting Men Revived a Women's Brand

BACKGROUND

Special K was launched in 1959, and for forty years has occupied a unique niche, due to the fundamental clarity and consistency of its brand promise:...