Kellogg's – Coco Pops

Campaign in 1999 by Leo Burnett for Kellogg's Coco Pops. Response to Europe decision to rename the brand Choco Krispies.
Agency: Leo BurnettAuthor: Mark Brown


This is a story of friendship. A story of lost friends and friends found.

Dear reader, read on for herein lies a happy ending to sad story. A brand much loved was once disguised so his friends did not recognise...