Kellogg Company: Try Them Again For The First Time campaign (1990s)

E. M. Shostak

When Americans thought of breakfast in the late twentieth century, they probably thought of a bowl of cereal and milk.

Kellogg Company: Try Them Again For The First Time campaign

E. M. Shostak

Overview

When Americans thought of breakfast in the late twentieth century, they probably thought of a bowl of cereal and milk. Generations of Americans had grown up eating this fare each morning, and countless children still began their day with this type of breakfast. Yet the spectacular success of the breakfast cereal industry after World War II, which was built on the baby boomer generation, began to slow significantly as its market aged. To recapture sales from consumers who were no longer regularly eating cereal, the Kellogg...

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