Kellogg Company: Tony The Tiger campaign (1950s-1990s)

In 1998 the Kellogg Company was the world's largest maker of ready-to-eat cereals (ahead of General Mills), with a U.S.

Kellogg Company: Tony The Tiger campaign

Robert Schnakenberg

Overview

In 1998 the Kellogg Company was the world's largest maker of ready-to-eat cereals (ahead of General Mills), with a U.S. market share of 32 percent. The company made 12 of the top...