Kellogg Company: The Kid In You campaign
E. M. ShostakOverview
The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing...
Kellogg Company: The Kid In You campaign (1984)
The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing the breakfast cereal industry in the 1980s.
