Kellogg Company: The Kid In You campaign (1984)

The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing the breakfast cereal industry in the 1980s.

Kellogg Company: The Kid In You campaign

E. M. Shostak

Overview

The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing...