Kellogg Company: Special K Kick-Start Diet Plan campaign

Due to falling sales in 2001, Kelloggs launched the 'Kick-Start' campaign promoting the Special K brand cereal looking at the health benefits of consuming the product.

Kellogg Company: Special K Kick-Start Diet Plan campaign

Simone Samano

OVERVIEW

The Kellogg Company had been a dominant force in the ready-to-eat cereal market for a little more than a century, but in 2001 the company's cereal division failed to register...