Kellogg Company: Keep The Muscle, Lose The Fat campaign ((1980s)

The Kellogg Company's "Keep the Muscle, Lose the Fat" campaign for Special K cereal, introduced in the late 1980s, emphasized the product's role in promoting good health and its position as an attractive option for weight-conscious consumers.

Kellogg Company: Keep The Muscle, Lose The Fat campaign

E. M. Shostak

Overview

The Kellogg Company's "Keep the Muscle, Lose the Fat" campaign for Special K cereal, introduced in the late 1980s, emphasized the product's role in...