Kellanova highlights the importance of creative effectiveness

Stephen Whiteside

Creative effectiveness will be a point of focus for Kellanova, a global snacks company formed when the Kellogg Co split in two, as it seeks to power growth.

Kellanova may be an unfamiliar name, having spun off from food manufacturer Kellogg Co. in October 2023, but it is now responsible for several brands which are household favorites in the US and beyond.

More specifically, the fledgling enterprise took ownership of snack lines including Pringles, Cheez-It, Pop-Tarts and Rice Krispie Treats as the Kellogg Co. split in two, while the new WK Kellogg Co. assumed control of its former parent’s North American cereal offerings.

As part of this process, Charisse Hughes has stepped into the role of Kellanova’s chief growth officer. And from her time at Kellogg – where...

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