Kellanova highlights the importance of creative effectiveness

Creative effectiveness will be a point of focus for Kellanova, a global snacks company formed when the Kellogg Co split in two, as it seeks to power growth.

Kellanova may be an unfamiliar name, having spun off from food manufacturer Kellogg Co. in October 2023, but it is now responsible for several brands which are household favorites in the US and beyond.

More specifically, the fledgling enterprise took ownership of snack lines including Pringles, Cheez-It, Pop-Tarts and Rice Krispie Treats as the Kellogg Co. split in two, while the new WK Kellogg Co. assumed control of its former parent’s North American cereal offerings.

As part of this process, Charisse Hughes has stepped into the role of Kellanova’s chief growth officer. And from her time at Kellogg – where...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands