Keeping visitors and communication effects in site
Sara Rosengren, Nikita Shulakov and Micael Dahlen
In order to extend the knowledge of website communication effects this research explores how website visits, and the nature of these visits, affect brand attitude.
Keeping Visitors And Communication Effects In Site
Micael Dahln
and Sara Rosengren
Stockholm School of EconomicsNikita Shulakov
SitePattern Research
Introduction
Although our
knowledge of web advertising has increased tremendously during the past
...
