Keeping mum: speaking to your consumer

Andrew Thomas, e-business director at Bounty, discusses the findings of a recent survey investigating the opinions and behaviour of today's UK mum.

Keeping mum: speaking to your consumer

Andrew Thomas

Parenting lifestyles have changed radically over the years, making it harder than ever to pin down mums as consumers. The solution? Talk to mums and ensure your brand makes their family life easier if...

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