Keeping cool

Ken Nicolson

Argues the case for companies to use Marketing Resource Management (MRM) software to help achieve marketing accountability.

Data management
Measuring ROI
Managing the marketing function
United States
Strategy

Keeping Cool

Ken Nicolson Veridiem, Inc.

With the return of coolto describe all things good, it was especially cool when we were named a Cool Vendor in Customer Relationship Management by Gartner Inc. So, what makes Veridiem and 11 other up-and-coming CRM...

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