Keeping brand connections fresh

Peter Littlewood

Describes how Masterfoods USA works to keep consumers involved with its brands and the brand image 'fresh'.

Brand management
United States
Strategy

Keeping Brand Connections FRESH

Peter LittlewoodMasterfoods, USA

“Brand freshness” is a guiding marketing concept at Masterfoods USA. Every day, we spend our time with the consumer in mind and thinking through what's on their mind. One of the...

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