Keeping Advertising from Going Down in History - Unfairly

Richard W Pollay

History is inevitably only what historians write. Whether complete and valid or not, tomorrow's history of today will express the perceptions of the sequence of historians who reflect on today's events from ever increasing distance.

Keeping Advertising from Going Down in History – Unfairly

Richard W. PollayUniversity of British Columbia

Advertising is judged by some to have helped turn nations of religious villagers of modest means and ambitions into envious materialists, eroding...

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