Keep Walking With No Limits: Johnnie Walker brand rejuvenation

Emily Tai, Sookie Gu, Fiona Yang

Whisky brand Johnnie Walker (JW) refreshed its brand image in China with a multichannel campaign that linked it to skateboarding.

Spirits & liquors
Greater China
Strategy

Campaign details

Brand: Johnnie Walker Brand owner: Diageo Moet Hennessy Entrant company: Ruder Finn ShanghaiIdea creation: Ruder Finn Shanghai Market: Greater China Sector: Spirits & liquors Media channels:Events & experiential, Word of mouth, Influencers,...

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