Campaign details
Brand: Keells SupermarketsBrand owner: John Keels HoldingsEntrant company: Enfection (Pvt) Ltd - Sri LankaMarket: AsiaSector: RetailMedia channels: Social mediaBudget: 10 - 20 million
Executive summary
Keells, one of the largest retail supermarket brands in Sri Lanka, noticed a change in consumer behaviour with consumers becoming more interested in maintaining a healthier lifestyle which piqued an interest in quality produce.
Keells rebranded with the distinct commitment to freshness through the Freshness Promise Campaign. We wanted to focus on and align our own values of providing...