Keells Supermarkets: Taking the ‘Freshness Promise’ to the Masses

Supermarket chain, Keells, campaigned on a proposition of farm-to-store freshness to enhance its brand equity in Sri Lanka.

Campaign details

Brand: Keells SupermarketsBrand owner: John Keels HoldingsEntrant company: Enfection (Pvt) Ltd - Sri LankaMarket: AsiaSector: RetailMedia channels: Social mediaBudget: 10 - 20 million

Executive summary

Keells, one of the largest retail supermarket...

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