Keells Supermarkets: Retail marketing during the pandemic

Melissa Gunatilleke, Ayindhie Alles

Supermarket chain, Keells, pivoted its bricks and mortar business to online to service the needs of consumers during COVID-19 in Sri Lanka.

Campaign details

Brand: Keells SupermarketsBrand owner: John Keels HoldingsEntrant company: Enfection (Pvt) Ltd - Sri LankaMarket: AsiaSector: RetailMedia channels: Voice, chatbots, Websites & microsites, Content marketing, Online videoBudget: 10 - 20 million

Executive summary

Serving a locked down nation by pivoting a brick and mortar business online and engaging with consumers via digital communications.

Improving service through ‘we heard you’ messaging by listening to customers and building a sense of unity by bringing forward stakeholder stories as 'together we can'.

Keells reached more than 2.5m...

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