Ke Yan's "I'm Not Afraid" inspires Generation Z to face challenges fearlessly

The skin care brand Ke Yan is very popular among young consumers. It is hoped that in the third quarter of 2020, it will focus on increasing its popularity and preference among Gen Z consumers, and increase the market share and sales of Gen Z consumers.

Case details

Brand: Keyan's

Brand owner: L'Oreal

Main Agency: Mindshare

Holding Group: L'Oréal Group

Put on the market: Mainland China

Delivery time: July 14, 2020 to August 9, 2020

Industry: Skincare

Media channels:social media, short video platform, video platform,...

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