Case details
Brand: Keyan's
Brand owner: L'Oreal
Main Agency: Mindshare
Holding Group: L'Oréal Group
Put on the market: Mainland China
Delivery time: July 14, 2020 to August 9, 2020
Industry: Skincare
Media channels: social media, short video platform, video platform, APP, live broadcast
Budget: 20 million
Case summary
The skin care brand Kiehl's is very popular among young consumers, but the market share of Kiehl's is being squeezed due to the changing demands of young Chinese and fierce market competition. Therefore, Keyan wants to strengthen the emotional connection with generation...