KCSM-TV: Steve Part Deux

KCSM, a San Francisco Bay area independent cable television station, faced stiff fundraising competition from the local PBS affiliate.

KCSM-TV: Steve Part Deux

Goodman Marketing Partners Inc.

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: January - March 2008

Product Description: KCSM-TV is an independent, not-for-profit television station that airs a combination of PBS-produced content and programming from other countries / independent sources. It can only be viewed on local cable channels in the San Francisco Bay Area.

Advertiser/Client Name: KCSM-TVMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Relying primarily on membership revenues to run its operations, KCSM-TV faces stiff competition from KQED (the popular local PBS affiliate). Both stations...

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