Kayak.com: Search One and Done

Discussion of a campaign from KAYAK.com, a travel portal incorporating a search engine. The campaign aimed to raise awareness of the site and boost customer loyalty by differentiating the brand from its rivals.

Kayak.com: Search One and Done


The founders of Kayak.com got tired of digging their way through bad travel sites so one day they decided they could do it better. And they did. Enter Kayak.com – a travel site with an all-new meta search engine that makes searching for travel online as in-depth & thorough as Google searches feel to consumers. Unlike their competitors who make money when people book travel, Kayak.com is based on delivering relevant search quiries to people, who can then click on the most relevant deal for them to go to the...

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