Karl Fazer Crunchy: Fazer's most successful chocolate bar launch

Finnish chocolate bar brand Fazer ran a multichannel campaign to promote the launch of a new energy bar product and steal market share from its main competitor.

Campaign details

Brand: FazerBrand owner: FazerEntrant company: Fazer - FinlandIdea creation: SEK HelsinkiMarket: EuropeSector: FoodMedia channels: Radio & audio, Online video, Point-of-purchase, In-store, Online displayBudget: Up to 500k

Executive summary...

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