Kari Traa: No more secrets.

Kari Traa, a sportswear brand, launched a campaign in Norway to position itself as a brand aiming for full sustainability, launch its first sustainable collection and achieve a sales target of 1.4m NOK.

While leading Norwegian sportswear brand Kari Traa were working on their latest top secret sustainable project, we advised them to cut through the greenwashing bubble and openly admit that they still lack necessary know-how when it comes to sustainability....