Kärcher: How to create a new brand communication channel in 2 weeks

Professional cleaning solutions and home appliances brand Karcher created an innovative virtual store to raise awareness of its consumer electronics range and promote online purchase in Russia.

Campaign details

Brand: KärcherBrand owner: Kärcher LtdAgency: Wavemaker RussiaMarket: Russian FederationSector: Home appliancesMedia channels: Livestreaming, Virtual & augmented reality, Voice, chatbots, Websites & micrositesBudget: Up to 500k

Executive...