Karate: Here to Stay

Mostafa Talal, Seif Elmashad, Hassan Hassan

Karate, a snack brand, launched a campaign in Egypt to increase market share to maintain market dominance, and drive sales.

Campaign details

Brand: Karate Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: Directions Media Cairo Market: Egypt Sector: Savoury snacks, potato chips Media channels: Social media, Online video, Word of mouth, Influencers, KOLsBudget:Up to 500k...

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