Kantar Public: Confidence and compliance – supporting the Government to optimise public transport use during the COVID-19 pandemic

Kantar Public, a data analytics and brand consultancy company, launched a campaign in the UK to support the Government to optimise public transport use during the COVID-19 pandemic.

Summary

COVID-19 had a huge impact on public transport use in 2020. But it was vital that those who needed to continue using the public transport system felt confident about doing so, and wore a face covering whilst travelling.

To achieve this, the Department...