Kantar Public: Confidence and compliance – supporting the Government to optimise public transport use during the COVID-19 pandemic

Kantar Public, a data analytics and brand consultancy company, launched a campaign in the UK to support the Government to optimise public transport use during the COVID-19 pandemic.

Summary

COVID-19 had a huge impact on public transport use in 2020. But it was vital that those who needed to continue using the public transport system felt confident about doing so, and wore a face covering whilst travelling.

To achieve this, the Department for Transport asked us to develop and test effective interventions underpinned by insights from the behavioural science literature. DfT needed fast, reliable evidence of what would work best, to enable immediate implem