Kantar: Entertainment on demand Q3 UK streaming market results

Kantar, the data analytics company, ran a UK-based PR campaign to promote its streaming data service, pairing its market-leading insights with the newsworthiness of Netflix’s financial misfortune to achieve 1,200 pieces of media coverage.

Kantar's World Panel Division asked AxiCom to help its ComTech Entertainment on Demand (EoD) UK TV streaming data make a prolonged impact. AxiCom did that, and much more – creating a true cultural moment by breaking coverage records and effectively breaking the news to the public and media that the TV streaming boom had come to an end.

How? A timely and well-researched B2B campaign that linked platform earnings and the cost-of-living crisis to secure 1,258 pieces of coverage with the who's who of Tier 1 publications, reaching over 4 billion people.

The ask

Kantar, the world's leading...

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