Kantar: Entertainment on demand Q3 UK streaming market results

Kantar, the data analytics company, ran a UK-based PR campaign to promote its streaming data service, pairing its market-leading insights with the newsworthiness of Netflix’s financial misfortune to achieve 1,200 pieces of media coverage.

Kantar's World Panel Divisionasked AxiCom to help its ComTech Entertainment on Demand (EoD) UK TV streaming data make a prolonged impact. AxiCom did that, and much more – creating a true cultural moment by breaking coverage records and effectively breaking...

Not a subscriber?

Schedule your live demo with our team today