Kantar's World Panel Divisionasked AxiCom to help its ComTech Entertainment on Demand (EoD) UK TV streaming data make a prolonged impact. AxiCom did that, and much more – creating a true cultural moment by breaking coverage records and effectively breaking...
Kantar: Entertainment on demand Q3 UK streaming market results
Kantar, the data analytics company, ran a UK-based PR campaign to promote its streaming data service, pairing its market-leading insights with the newsworthiness of Netflix’s financial misfortune to achieve 1,200 pieces of media coverage.
