KangShiFu: Powerful without sugar

KangShiFu, an ice tea brand, launched a campaign in China to elevate brand awareness and affinity with its target audience, young girls, and synergise content with e-commerce to drive sales.

Campaign video: KangShiFu – Powerful without sugar

Read the full campaign case study

Selected creative: KangShiFu – Powerful without sugar


Media agency: Mindshare ShanghaiBusiness Director: Yipin SunGeneral Manager: Catherine FeiMarketing Executive:...

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