KangShiFu: Powerful without sugar

KangShiFu, an ice tea brand, launched a campaign in China to elevate brand awareness and affinity with its target audience, young girls, and synergise content with e-commerce to drive sales.

Campaign video: KangShiFu – Powerful without sugar

Read the full campaign case study

Selected creative: KangShiFu – Powerful without sugar

Credits

Media agency: Mindshare ShanghaiBusiness Director: Yipin SunGeneral Manager: Catherine FeiMarketing Executive:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today