KangShiFu: Powerful Without Sugar

Noah Song, Yiping Sun, Catherine Fei

Drinks manufacturer KangShiFu launched its zero-sugar iced tea variant and grew brand awareness and affinity with young girls in China through a hip-hop variety show, streamed on Tencent.

Campaign details

Brand: KangShiFu Brand owner: Master Kong Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Iced drinks Media channels:Word of mouth, Influencers, KOLs, Mobile & apps, Social media, Online video, Livestreaming...

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