KangShiFu Ice Tea: Chinese New Year karaoke reunion

KangShiFu, the ice tea brand, drove sales and brand love in the lead up to Chinese New Year in China.

Campaign details

Brand: KangShiFu Ice TeaBrand owner: Master KongLead agency: Mindshare ChinaCountry: China (Mainland)Industries: Iced drinksMedia channels:Merchandise & free gifts, Mobile & apps, Outdoor, out-of-home, Social media, Television, Word...