KangShiFu Ice Tea: Chinese New Year karaoke reunion

Nicholas Short, Noah Song

KangShiFu, the ice tea brand, drove sales and brand love in the lead up to Chinese New Year in China.

Campaign details

Brand: KangShiFu Ice TeaBrand owner: Master KongLead agency: Mindshare ChinaCountry: China (Mainland)Industries: Iced drinksMedia channels:Merchandise & free gifts, Mobile & apps, Outdoor, out-of-home, Social media, Television, Word...

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