KangShiFu: Chinese New Year karaoke reunion

Nicholas Short, Noah Song

Iced tea brand, KangShiFu, remixed a musical favourite to bridge the generation gap and reconnect families during Chinese New Year in China.

Campaign details

Brand: KangShiFuBrand owner: Master KongLead agency: Mindshare ChinaContributing agency: CivilizationMarket: China (Mainland)Sector: Iced drinksMedia channels:Merchandise & free gifts, Mobile & apps, Outdoor, out-of-home, Social media,...

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