Campaign details
Brand: Kamasutra Condoms Brand owner: Pooja Sahgal Entrant company: Madison WorldIdea creation: Madison World Mumbai Market: India Sector: Contraceptives, family planning Media channels: Mobile & apps, Online video, Public relations, Merchandise & free gifts Budget: 1 - 3 million
Executive summary
Keeping consumer insights in mind, we decided to follow the 3 R approach
- R: Reach Users where they are conversing
- R: Relevance: Be present with edgy content pieces and contextually push brand communication
- R: Response: Checking the User response...