Kaimai Juyouchat – McDonald’s x JustPod podcast resource integration and delivery

In November 2022, McDonald's will launch a Big Mac burger with newly upgraded taste and ingredients, aiming to attract more consumers to come and taste it.
Case Details

Brand: McDonald's

Brand owner: McDonald's (China) McDonald's China

Main Agency: Shanghai JustPod Network Technology Co., Ltd. (JustPod)

Launched on the market: Mainland China

Industry: Catering

Media channels:interactive/digital online (radio &...

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