Kagocel: #NoCompromises

Kagocel, an antiviral drug brand, used fashion to connect with young people in Russia.

Non-prescription, OTC products
Russian Federation
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: KagocelBrand owner: KagocelEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / Nearmedic Plus, MoscowMarket: Russian FederationSector: Non-prescription, OTC productsMedia channels:Merchandise & free gifts, Online...

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