K-Plussa: Student's K-Plussa

Kesko, the second largest retailer in Finland, wanted to increase the popularity of its loyalty programme for students, Student K-Plussa, in Finland.

Campaign details

Brand: K-PlussaBrand owner: K-PlussaEntrant company: Parcero, TurkuMedia: Kesko, Helsinki / Troot Finland Oy, HelsinkiMarket: FinlandSector: Supermarkets & grocery storesMedia channels:Mobile & apps, Online video, Sales promotion, Social...