Juvederm Ultra – Natural Beauty
Principal Author: Russell Place – UM
Contributing Author: Richard Glover – Allergan
All ROI data is supplied in commercial confidence. UM and Allergan would be pleased to make an edited version of the entry available as a case study.
This is the story of how JuvedermULTRA® used direct to consumer communicationsto create the new normal for natural beauty.
UM and Allergan used direct to consumer communications to change the rules of engagement within the ‘aesthetic beauty’ market. Traditional reliance on the B2B channel via medical practitioners would not provide the game...