Just Eat x Menulog: Delivering joy, just when we needed it most

Food delivery app, Just Eat/Menulog, turned to entertainment over traditional advertising to target urban millennials with its Snoop Dogg-penned jingle in the UK and Australia.

Campaign details

Brand: Just Eat x MenulogBrand owner: Just EatEntrant company: McCann LondonMedia: UM LondonMarket: Australia, United KingdomSector: Restaurants & takeawaysMedia channels: Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 10 - 20 million

Executive summary

This is a story about the Return on Entertainment and how Just Eat/Menulog partnered with an unexpected name to reconnect with a key audience and deliver joy just when everybody needed...

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