Just because it's approved doesn't mean you can do it!

In this article on brand nurturing Edward Faruolo of the CIGNA Corporation argues that if the brand is not supported by rank and file management it will not succeed.

'Just because it's approved, doesn't mean you can do it!'

Edward FaruoloCIGNA Corporation

Those words still ring in my ears nearly 15 years later. They were screamed to me over the phone by my department head after everyone had left for the day. At the time,...