Jumia: Black Friday

Jumia, an e-commerce brand, launched a campaign in the Middle East and Africa to drive awareness and relevance, achieve 25% sales growth, and achieve a 20% growth in gross new customer orders.

Campaign details

Brand: Jumia Brand owner: Jumia Entrant company: VMLY&RIdea creation: VMLY&R Market: Egypt Sector: Online retail Media channels: Email marketing, Social media, Radio & audio, Television & Connected TV Budget: 1 - 3 million

Executive summary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands