Jumia: Black Friday

Jumia, an e-commerce brand, launched a campaign in the Middle East and Africa to drive awareness and relevance, achieve 25% sales growth, and achieve a 20% growth in gross new customer orders.

Campaign details

Brand: Jumia Brand owner: Jumia Entrant company: VMLY&RIdea creation: VMLY&R Market: Egypt Sector: Online retail Media channels: Email marketing, Social media, Radio & audio, Television & Connected TV Budget: 1 - 3 million

Executive summary...

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