Jumia Black Friday

Fabio Medeiros, Maha El Hawari, Leila Katrib

Jumia, a leading retail e-commerce, launched a campaign in Egypt to achieve 25% sales growth, 20% new customer orders growth and 10% growth of new app installs.

Campaign details

Brand: JumiaBrand owner: JumiaEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: RetailMedia channels: Social media, Online video, Radio & audio, Outdoor, Out-of-homeBudget: 1 - 3 million

Executive summary

Black Friday is growing in importance across Africa and the Middle East. And online retailers are fast adjusting their plans to ensure the opportunity is fully capitalised.

Jumia, the leading e-commerce platform in Africa, is not only aligned with this growing opportunity but trying to...

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