Jumia Black Friday

Fabio Medeiros, Maha El Hawari, Leila Katrib

Jumia, a leading retail e-commerce, launched a campaign in Egypt to achieve 25% sales growth, 20% new customer orders growth and 10% growth of new app installs.

Campaign details

Brand: JumiaBrand owner: JumiaEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: RetailMedia channels:Social media, Online video, Radio &...

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