Juicy Fruit 2001-2004
Michael McKean, Richard Parkinson, Len Willschick, John Whitham, Timothy Welsh, John Terry and James Ansley
In the 1990s, Juicy Fruit was a struggling brand. It had failed to keep pace with new sugar free products and by 2001, it had a 4.3 percent share, well behind the market leaders Excel and Dentyne Ice.
| Agency: BBDO Canada | Authors: Michael McKean, Richard Parkinson, Len Willschick, John Whitham, Timothy Welsh, John Terry and James Ansley |
Juicy Fruit 2001–2004
Advertiser: Wrigley Canada Awards: Sustained Success - Silver
EXECUTIVE SUMMARY
This is a case...
